{"title":"Serum","description":"","products":[{"product_id":"serum-collagen","title":"Serum - Collagen - Ilyvia","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eElevate your skincare ritual with our Collagen Serum, a sophisticated fusion of advanced peptides and antioxidants designed to restore youthful vitality. This lightweight elixir harnesses the power of Matrixyl 3000—a clinically-proven complex that stimulates collagen synthesis across multiple layers while delivering results comparable to stronger actives, yet without irritation. Palmitoyl oligopeptides penetrate deep to amplify connective tissue growth and naturally boost collagen production, while Coenzyme Q10 energizes cells to build resilience against environmental stressors. Sodium hyaluronate and aloe work in concert to lock in moisture and soothe, creating a plump, refined complexion. The serum's clean formulation—paraben-free, vegan, and fragrance-free—makes it an ideal foundation for any skincare routine. Apply 2–3 drops to cleansed skin morning and night, layering before heavier creams or blending with other treatments to amplify their efficacy. Experience visibly smoother texture, diminished fine lines, and a luminous, rejuvenated glow within days.\u003c\/p\u003e\n\u003cp\u003eWater\/ Aqua\/ Eau, Glycerin, Xanthan Gum, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Propylene Glycol, Lecithin, Carnitine, Ubiquinone, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Dehydroacetic Acid, Benzyl Alcohol\u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965108216149,"sku":"serum-vitamin-collagen","price":24.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/collagen-renewal-serum-with-black-box_1500x1500_280a8197-4e96-49a1-9af0-05068af2fb20.png?v=1779271466"},{"product_id":"serum-hyaluronic-acid","title":"Serum - Hyaluronic Acid  - Ilyvia","description":"\u003cp\u003eAn oil free highly effective hydrating serum which replenishes hydration and restores radiance for a smoother complexion. This fast absorbing formula instantly boosts moisture levels in the skin, plumps the skin and provides a filling effect. It regenerates and increases moisture levels and provide intense hydration to the skin. A soothing combination of Hyaluronic Acid and Pro-Vitamin B5 that hydrates the skin on multiple levels. \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e pull moisture deep into the skin to instantly smooth the skin’s surface, improve Elasticity, decrease transepidermal Water loss and keeps skin plump, hydrated and young-looking. \u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e promotes long-term hydration and helps reveal skin that looks softer and suppler. This hydrating serum delivers weightless hydration without clogging pores, promotes the skin’s natural repair process and enhances the benefits of a daily moisturizer. Recommended for All skin types, excellent for dry skin.\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eProduct Highlights\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eNaturally Derived Ingredients\u003c\/p\u003e\n \u003cp\u003eParaben-free\u003c\/p\u003e\n \u003cp\u003eVegan, Gluten-free\u003c\/p\u003e\n \u003cp\u003eFragrance-free, Dyes-free\u003c\/p\u003e\n \u003cp\u003eNo PEG’s, No Phthalates\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eHow It Works\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e Instantly Boosts Moisture Level\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e Preserving Skin Moisture\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e Keep Skin Hydrated\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eApplication\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003eApply 2-3 drops to fingertips and smooth onto cleansed skin morning and night. Apply alone or after water-based products, before oils or heavier creams. Alternatively, mix with other treatment to enhance their capacity significantly. For external use only.\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eIngredients\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e\n \u003cp\u003eWater\/ Aqua\/ Eau, Glycerin, Sodium Hyaluronate, Xanthan Gum, Aloe Barbadensis Leaf Juice, Panthenol, Benzyl Alcohol, Dehydroacetic Acid\u003c\/p\u003e\n \u003cp\u003e \u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965109789013,"sku":"serum-vitamin-hyluronic","price":24.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/hydrating-serum-with-close-black-box_1500x1500_70425b76-a67a-44e0-a562-fe2879994f41.png?v=1779271493"},{"product_id":"serum-vitamin-c","title":"Serum - Vitamin C  - Ilyvia","description":"\u003cp\u003eThis revitalizing Vitamin C Serum helps promote collagen production, increase radiance, even out skin tone and improve the appearance of dark spots. The lightweight, non-greasy formula absorbs quickly and transparently into the skin, while also being able to be added to any skincare routine. It helps even tone and improve the appearance of dark spots while enhances hydration and replenishes moisture, so skin looks recharged, fresh, and glowy. Use daily in the morning or evening to brighten, restore and help neutralize environmental stressors that can accelerate the signs of aging. This multi-functional serum that combines three different forms of stabilized Vitamin C. These three distinct vitamin C derivatives work together to fight visible free radical damage and enhance cellular longevity. Vitamin C penetrates the epidermis, protecting the skin from free radicals, brightens the skin by inhibiting the activity of tyrosinase, an enzyme that intervenes in the synthesis of melanin.  Enriched with Rose water, Aloe Vera and Hyaluronic acid to soothe, moisturize, reduce redness and relieve thirsty skin for youthful-looking, glowing complexion. Suitable for all skin types.\u003c\/p\u003e\n\u003cp\u003eNaturally Derived Ingredients\u003c\/p\u003e\n\u003cp\u003eVegan, Paraben-free\u003c\/p\u003e\n\u003cp\u003eGluten-free, Dyes-free\u003c\/p\u003e\n\u003cp\u003eNo PEG’s\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003e \u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003eApply a few drops on hand and pat onto clean skin. Use as final step in your face care routine or primer before applying makeup. Alternatively, mix with other treatment to enhance their capacity significantly. For external use only.\u003c\/p\u003e\n\u003cp\u003eWater\/ Aqua\/ Eau, Glycerin, Magnesium Ascorbyl Phosphate, Rosa Damascena Flower Water, Ascorbyl Glucoside,   Sodium Ascorbyl Phosphate, Xanthan Gum, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Dehydroacetic Acid\u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965111460181,"sku":"C-SVC30","price":24.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/vitamin-c-serum-with-clean-black-box_1500x1500_d9b57dd1-d622-4af9-bf6b-e580ece364b5.png?v=1779271516"},{"product_id":"serum-vitamin-e","title":"Serum - Vitamin E  - Ilyvia","description":"\u003cp\u003eVitamin E Serum oil  contains all natural ingredients that are proven to fight and prevent acne breakouts, help repair acne scarring, prevents sun damage caused by UV rays, plumps the skin, and smooth out lines and wrinkles.  It has all the effectiveness and potency of a serum combined with the lush, moisturizing feel. This serum oil is a luscious, calming serum with soothing scent of lavender and natural ingredients that makes a difference. It visibly reduces lines and wrinkles, evens out skin tone, and reduces the look of scarring. Formulated with only plant-based oils with a purpose to soothe, heal and restore.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003e \u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eProduct Highlights:\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNaturally Derived Ingredients\u003c\/p\u003e\n\u003cp\u003eParaben-free\u003c\/p\u003e\n\u003cp\u003eVegan, Gluten-free\u003c\/p\u003e\n\u003cp\u003eFragrance-free, Dyes-free\u003c\/p\u003e\n\u003cp\u003eNo PEG’s, No Phthalates\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eApplication\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMassage 2-3 drops all over your face and neck after cleansing.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003e \u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003eIngredients\u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e\u003cu\u003e \u003c\/u\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCaprylic\/Capric Triglyceride, Prunus Amygdalus Dulcis Oil, Helianthus Annuus Seed Oil, Vitis Vinifera Seed Oil, Tocopheryl Acetate, Simmondsia Chinensis Seed Oil,  Oryza Sativa Bran Oil, Argania Spinosa Kernel Oil, Lavandula Officinalis Flower Oil\u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965113164117,"sku":"serum-vitamin-e","price":24.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/vitamin-e-serum-studio-product-photo_1500x1500_65fe23a7-f059-4593-8f3f-e6497a76453b.png?v=1779271540"},{"product_id":"anti-aging-serum-rose-gold","title":"Anti-Aging Serum - Rose Gold  - Ilyvia","description":"\u003cp\u003eExperience the ultimate luxury in skincare with our Charcoal Anti-Aging Serum. Infused with expensive ingredients, this serum targets signs of aging, leaving your skin looking and feeling rejuvenated. Indulge in the exclusive blend of potent ingredients and reveal a timeless beauty.\u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965116703061,"sku":"anti-aging-serum-white","price":26.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/anti-aging-serum-F7C052_1500x1500_89713342-a947-4c5f-85af-e6569d47d602.jpg?v=1779271587"},{"product_id":"anti-aging-serum-charcoal","title":"Anti-Aging Serum - Charcoal  - Ilyvia","description":"\u003cp\u003eExperience the ultimate luxury in skincare with our Charcoal Anti-Aging Serum. Infused with expensive ingredients, this serum targets signs of aging, leaving your skin looking and feeling rejuvenated. Indulge in the exclusive blend of potent ingredients and reveal a timeless beauty.\u003c\/p\u003e","brand":"viaGlamour","offers":[{"title":"Default Title","offer_id":53965119619413,"sku":"anti-aging-serum-black","price":26.68,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/7716\/3605\/files\/anti-aging-serum-men-000000_1500x1500_0d676ea1-1260-418d-ba1f-fa0b63f3187a.jpg?v=1779271627"}],"url":"https:\/\/ilyvia.com\/collections\/serum.oembed","provider":"Ilyvia","version":"1.0","type":"link"}